Seoul, where Old meets New
Seoul is the capital of Korea with over 600 years of history. It is the heart of Korea’s culture and education as well as politics and economics. Seoul is unique in that historical sites such as Gyeongbokgung Palace and modern cultural facilities coexist in harmony. Seoul also has been designated as World Design Capital 2010 as part of efforts to promote and encourage the use of design to further the social, economic and cultural development of the world’s cities. Now, Seoul is opening a new Renaissance Period as the city which takes into deep consideration the environment, centering around Cheonggyecheon and the Han River.
Attractions in Seoul
Changdeokgung Palace Complex
On the orders of the ambitious Emperor T’aejong in the 15th century, a brilliant palace complex was built with reverence for the natural environment. Because of peerless continuity with the landscape and remarkable Far Eastern architecture, the complex is now a UNESCO World Heritage Site.
N Seoul Tower
N Seoul Tower, located on Namsan Mountain, is one of the city's most famous landmarks. The tower's observation deck offers the best views of the city. Visitors can take a cable car up the mountain and then walk to the tower.
Once a stream that served as the domestic wastewater of Seoul, it has been transformed into one of the most beautiful leisure place in Seoul. Seoul provides learning workshop for children and youth on ecology of Cheonggyecheon. There are countless programs and events in Cheonggyecheon which actively motivates Koreans and foreigners to participate.
Bukchon Hanok Village
Bukchon Hanok Village is an area of traditional Korean houses, called "hanok", in central Seoul. In addition to homes, there are various galleries, restaurants and craft shops. A visit to the village gives a unique insight into Seoul's culture.
Hangang (River)
The Hangang (River) Cruise is one of the best ways to enjoy the Hangang (River). The cruises have different themes allowing passengers to enjoy live performances and fine dining as they admire the scenery. Enjoy spectacular nighttime views of the Hangang on themed cruises with live magic and delicious food, guaranteed to create unforgettable memories
Performances in Seoul
Nanta is an internationally popular musical and the longest-running home-grown show in Korean history. In the nonverbal show, the actors perform Korea's traditional percussion music "Samulnori" using all kinds of kitchen items. Nanta has had a run on Broadway and been performed in many countries.
The fan dance (Buchaechum) is regarded as the most unique Korean traditional dance. This splendid dance and brilliant fans of painted blossoms shows the beauty of vivid color and the harmony of group movements in a set space. And the fan dance involves numerous and complex techniques such as fan folding, unfolding, turning and shaking fans in both hands.
Shopping in Seoul
Seoul is a shopper’s heaven. The streets of Gangnam, Cheongdam, and Shinsadong offer world famous brands and designer shops; Insadong and Namdaemun sell traditional handmade crafts and affordable products; and the Coex Mall, Myeongdong and Dongdaemun areas are among the most popular shopping spots in the city.
Insadong is the ideal place for visitors who want to experience the true character of Korea with its subtle, enduring beauty. There are small alleys lined with numerous shops and galleries, both tiny and spacious: antique shops, Korean stationery stores, frame shops, handicraft shops, pottery and porcelain shops, bookstores and painting studios, and art supply stores. In addition, restaurants and cafes serve traditional food and teas.
Dongdaemun sells a variety of products and opens 24-hours a day. The powerful appeal of Dongdaemun Market stems from the fact that you can buy everything you need at a reasonable price, in one convenient location and at anytime. The market is full of small stores selling their products on the street as well as several larger structures like Doosan Tower and Migliore.
Important Numbers
Seoul Global Center

+82 2-1688-0120 (overseas) or 1688-0120 (in Korea)
Monday to Friday from 9-6 pm
Any questions about visiting or living in Seoul

Korea Tourism Organization Information Line

+82 2 1330 or 1330
24 hours a day
Tourism information and translation services

Seoul’s Dasan 120 Call Center

+82 2 120 or 120
9am to 10pm daily

For more details, please visit the following websites